The Case For Justin Bieber’s ‘Purpose’ As The Grammy’s Album Of The Yearِ

I’m about to make a statement that will make a lot of you irrationally angry. It’s the sort of declaration that people will remember me making and use it to question my tastes and abilities forever more. But it’s one that needs to be said:

Justin Bieber‘s Purpose deserves the Album of the Year Grammy.
If we were able to think rationally and examine this statement without our own feelings mucking things up then there’d be no argument. Of course, Bieber’s latest deserves Album of the Year. It’s wildly successful. It’s representative of the sound of pop radio in the last year, fully encapsulating many of our biggest trends like trop-house and the rise of dancehall-pop. And it comes with a “teen-pop star breaks away to make serious music” narrative that music types just love *winks at Justin Timberlake*.
I can feel you guys squirming at the idea. But you’re letting your own preconceived notions get in the way. There are plenty of reasons why Purposedefinitely deserves to be this year’s big winner.
It’s A Massive Success

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The Grammys are awards given out by the recording industry to celebrate excellence in the same. It’s one giant glitzy night for the music industry to pat itself on the back and pretend the whole thing isn’t crumbling around them. But if you’re the recording industry looking to celebrate success in 2016, you can’t find a much better option that PurposeAdele‘s 25, Drake‘s Views and Beyonce‘s Lemonade may have more sales in 2016.
However,Adele albums as top-sellers might as well be baked into the formula at this point and Drake and Bey have the added advantage of releasing those albums in 2016. Bieber managed to hang around even though his album was released in November of last year, where it was the third-best selling album of the year, too — beat only by again, Adele, and Taylor Swift’s unstoppable 1989crossover success.

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